Temple University
American Marketing Association
Our speakers for the conference are listed below. The keynote speakers will discuss their roles in their company, digital marketing tactics, and innovative strategies to enhance both user and client experiences.
Lauren Epshteyn is an advertising sales solutions specialist at Google. Her client list focuses on Fortune 500 national retail companies. Lauren also leads the regional industry relations team for the New York region, creating partnerships between Google and community stakeholders in the advertising, tech, and entrepreneurship communities.
Lauren received an undergraduate degree in Government with honors from Georgetown University, where she was a Baker Scholar. She also holds an MBA with a specialization in Marketing and Entrepreneurship & Innovation from NYU’s Stern School of business. Lauren is an active member of several industry associations, and serves on the board of the mentoring committee for Advertising Women of New York.
Matt Hopkins is currently the Manager of Digital Analytics for ESPN: The Worldwide Leader in Sports. He is responsible for all of the tracking on ESPN’s digital properties; this includes all desktop sites, mobile applications, and OTT devices. His role also requires him to be an integral part of the ESPN testing and reporting efforts.
Before coming to ESPN, Matt lived in Philadelphia, PA for almost 4 years. He has worked for companies like Urban Outfitters, Charming Shoppes Inc., and MaassMedia LLC. Matt holds a BA in Information Technology from Misericordia University.
Keynote Speakers
Eddie Meehan is the Co-Founder and COO of Ground (ctrl). His clients focus on leading artists, managers, and agents in the music industry including Backstreet Boys, Miley Cryus, P!NK, Taylor Swift, Linkin Park, Match Box Twenty, Nicki Minaj, and more! Ground (ctrl) offers the best experiences for fans both online and in the real world.
Eddie received his undergraduate degree in News/Media Marketing and Communications from San Diego State University. Before the founding of Ground (ctrl), Eddie was on the VP Executive Board for BKWLD, an independent digital agency. He also worked as the Interactive Development Manager for Infinity Broadcasting Inc.
Stepfanie McCaffrey is currently the Marketing Manager for XFINITY Live! Philadelphia – the dining and entertainment district located in the heart of the South Philadelphia Sports Complex. She is responsible for managing all social media, website, e-blasts, radio copy, and graphics. Along with this, Stepfanie is responsible for tracking and reporting all metrics and analytics, continually looking for ways to improve XFINITY Live!’s digital presence.
Stepfanie, a native of Syracuse, NY, received her undergraduate degree in Sport and Recreation Management from Temple University in May 2012. During her undergraduate career, Stepfanie was involved in various student and professional organizations on campus. She also completed numerous internships with companies including the Philadelphia Flyers, IMG College at Syracuse University, Temple Athletics, and Tops Markets. As a Temple Alumni, Stepfanie is honored to be a part of AMA’s Inaugural Digital Marketing Regional Conference.